Thursday, December 17, 2009

How a customer in a shopping mall is like a predator-prey system

(A dead caribou calf that was picked off by a J.C. Penney merchant as the calf was passing by the front of the store.)

I spent a thoroughly enjoyable, scintillating, and memorable 3 hours walking around the Crossgates Mall in Albany, NY yesterday (can you hear the sarcasm in my voice?).   As we strolled leisurely along (with me complaining bitterly about wasting my life here, and telling my wife that she is not the boss of me), I felt exactly as I did as a kid when I went to one of those old-time carnivals.  As you walked down the midway, you would invariably pass a "barker" who tried to get you to come inside, and spend a hard-earned dime to see the 2-headed cow, or snake boy, or some other bizarre freak of nature.  I'm always on the lookout for blog topics, so I tried to open my mind and absorb as much of the inane trivia as I could in this super-stimulating environment of lights and sounds and food courts.  And then, as I passed in front of the 177th store out of the 250 shops and restaurants in this giant shopping center, the topic for today's blog came to me.

In behavioral ecology there is a concept called "swamping the predator".  The idea goes like this. In any predator-prey system, there is an evolutionary race going on between the predator that wants to capture the prey and eat it, and the prey that is trying not to be captured and eaten.  One evolutionary strategy for the prey is to give birth to their babies within a short, circumscribed period of time.  The result is that these easy-to-capture baby prey are born en masse; predators can capture them easily, but predators can only capture and eat so many babies during any given day or week.  In addition, with every passing day, the babies are growing larger and faster and, therefore, they soon escape the "window of vulnerability" to the predators.  The result is that a smaller percentage of prey are killed than if they were dribbled out over a longer period of time.  That is, the prey have swamped the predator with overabundance during a short period of time, with the result that more prey survive overall than they would if they had been born a little at a time over a longer period of time.  This model is exactly what caribou do in the presence of wolves.  Any female who gives birth outside of the high-birth period has a much higher probability of losing their calf to wolves than if they had enjoyed the relative protection of the high synchronicity of births by all the other females.

Back to the mall.  The shops are the predators and the people walking around the mall are prey.  And we are susceptible prey.  After all, why would we be meandering around that place like a baby caribou if we did not have cash or credit cards in our pockets and some tendency to want to use some of it?  The shop owners know that and we know that they know it.  And if you are carrying packages from purchases already made, it is like the wolf seeing a limping calf. You are dead meat.  Other merchants know by this sign that you are vulnerable, that you have already deposited your big toe in Victoria's Secret, and that you will likely leave a finger with them next.  We can be consumed by many predators on a single day, at least until we run completely out of money. Bits and pieces of us can be consumed by the insatiable appetite of a dozen different stores in an afternoon.

But this system is different than the wolf-caribou system in a couple of important ways.  First, in the mall, the predator is not mobile; the shop stays where it is located within that building.  It can not run us down and rip the dollars from our pants and purses.  Similarly, we can choose NOT to be prey as long as we want; we can choose NEVER to be prey if that suits us.  So the weapon of the predator in this system is their ability to entice us into their lair with music, sexy displays of underwear in their store window, attractive fragrances emanating from their front door, and well-dressed and attractive young people working as clerks inside.  Once inside, they rely on the persuasiveness of those clerks, large 25% OFF signs next to their merchandise, and cash-back offers if you use a plastic card issued by them.  Second, most of us will be prey, sooner or later, but we get to choose exactly who our predator will be--The Gap, Ruby Tuesday, Best Buy.  And the third difference between the wolf/caribou system and that of the shopping mall/consumer system is this.  When we use our credit card, we are not being eaten today, but we are promising we will allow ourselves to be devoured within 30 days, when the bill comes due.  As Wimpy used to say, "I would gladly pay you Tuesday for a hamburger today."

It is said that the holiday season is a season of giving.  As a behavioral ecologist, I see it as a killing field.  I see the frozen tundra, with dead caribou littering the horizon as far as the eye can see.  I see white snow with random scrawling of red blood dripped around a decorated pine tree.  I hear the howling of wolves and the bleating of baby caribou, and the entire scene scares me to death.

Tuesday, December 15, 2009

A pretty lousy holiday poem for friends and family

(St. Peter's Square at The Vatican.  Every year at this time crowds gather to hear the annual reading of DrTom's holiday letter or poem.)






It’s time to write this ‘09 letter,
I really have no thyme.
But Robin warned me that I better,
Or else I’ll feel her cryme.

The kids are doing pretty well,
In several states they liiive.
The boys out west, our girl is swell,
So thanks we need to giiive.

Our daughter’s still the only wed,
The boys still play the fieeeld.
But she is happy, so she said,
Her loneliness is heeealed.

Our grandkids are a lively gang,
They like to kiss their mum.
“Am I chopped liver?” loud I sang,
Yes grandpa “you’re a bum”.

My wife still works from dawn to dark,
While I trade stocks, do mayle.
But life’s not really all that stark,
Good times they swiftly sayle.

This season is a jolly one,
It’s full of love and joyz.
But watch you do not eat a ton,
Cholesterol destroyz.

If you want more of Tom’s weird proses,
You need to read his blogggs.
He writes of nature, life, and roses,
Of bird, and bug, and frogggs.

We hope this ditty finds you great,
Your heart, your lungs, your headed.
We wish the same for your best mate,
Whose name we have forgetted.

Sunday, December 13, 2009

What does cigar smoking have to do with global warming?

(Cover of Cigar Magazine.)

Recently I experienced a convergence of two of my interests that was totally unexpected. I was catching up on past issues of Cigar Magazine when I came across an article in the summer 2008 issue titled “Secondhand smoke and global warming: More connected than you think?” by James M. Taylor. I could not even imagine how smoking and global climate change could be interrelated, so I read on. Realize that CM is a first rate glossy magazine and, in my opinion, is the best rag on the market about all things cigar.

Although CM is a fine resource for finding ratings on various cigars, the history of the industry, new products on the market, etc., there is always a theme running through its pages critical of anti-smoking legislation and the general problem a cigar smoker has in finding a suitable place to indulge in their most cherished hobby. There is plenty of anti-government, anti-Big Brother, and even anti-medical science between the covers of CM. Anytime a writer for CM finds an ounce of reason to believe that medical science got it wrong—that smoking is not as harmful as claimed or that the harmful effects of secondhand smoke is unfounded—they will articulate their argument as forcefully as they can.

So in Taylor’s piece in CM, he uses the “debate” about climate warming as an analogy for the medical science/anti-smoking issue. Taylor claims that there are more scientists who believe that global warming either does not exist or that it is not caused by humans, and he cites the “Global Climate Change Project” and refers us to the website that hosts this project at Oregon Institute of Science and Medicine. The site claims to have 31,000 signatures from scientists and other highly-educated people who do not believe in the scientific conclusion that global warming is real and is caused by human activity. Taylor’s argument is that the media often ignores, exaggerates, or misconstrues the “scientific community” in its reporting to the public. Fair enough. But in this argument, he is claiming that the REAL scientific community with respect to global warming is that group who signed the Petition (rather than the climate scientists who authored and signed the Intergovernmental Panel on Climate Change report), and that the media is ignoring the Petition Project group. If the media is ignoring these “real” scientists and telling us that climate change is imminent, the media may also be hyping and exaggerating the claims of medical scientists who tell us that smoking is not healthy. His fear is that such propaganda might result in special restrictions and higher taxes for cigar smokers. But this logic all seems to be a sort of anti-intellectual attitude borne out of fear that we may not like the messenger’s message.

There are many criticisms of the Petition Project and these are well-articulated in an essay blogged by Gary J. Whittenberger on eSkeptic in November 2008. I will not attempt to reiterate the points made by Whittenberger regarding what is wrong with the results of the petition, because that is not the point of this essay. My point is that it is usually difficult for the public to know who the real experts are on some topic, to know who is summarizing the experts’ views accurately to the public, and to distinguish what is truth from what we want the truth to be. Taylor does not want the medical profession to be correct about the harmful effects of smoking or its impact on cigar smokers; if all true and the public takes it seriously, cigar smokers might have to change their smoking behavior even more than they have already. Similarly, many people I talk with in the general public do not want climate scientists to be correct that global warming is caused by human activity because, if true, we might have to change our behavior regarding our energy consumption.

Humans have a proclivity to believe what they want to believe, or to continue to believe what they have always believed. I hypothesize that this tendency is usually adaptive, and that what worked in the past is likely to work in the future. But those days may be over. The earth is strained to capacity and changes occur rapidly now. The future may not look like the recent past at all.

Thursday, December 10, 2009

Paul Sherman's lesson on giving credit where credit is due

(Professor Paul W. Sherman lecturing DrTom once again about giving credit where credit is due.)

I was reminded by my old friend Paul Sherman just today, that I need to make sure I credit those whose ideas I use in these blogs (P.S. Sherman, pers.comm., 12/10/09).  I was always told to give credit where credit is due (R.P. Gavin (father), summer 1955).  I learned to cite references properly a long time ago (Mrs. S. Gingerich (high school English teacher), fall 1963).  I have always believed that we should do what we would like others to do to us (Christian Bible, spring, long time ago).  So from now on, I am turning over a new leaf (Acer rubrum, Linnaeus), and I will not forsake anyone who contributed an idea, or a dime (Philadelphia mint, Ben Franklin, 1778), to making my blogging (= weblog, and from Wikipedia, "The term "weblog" was coined by Jorn Barger on 17 December 1997. The short form, "blog," was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999.  Shortly thereafter, Evan Williams at Pyra Labs used "blog" as both a noun and verb ("to blog," meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs' Blogger product, leading to the popularization of the terms.") a success.